Great ideas need simplicity to thrive.
Telling a story? One of Pixar’s top recommendations is to simplify and refine your storyline, and then simplify some more.
Selling something? Advertising legend Paul Arden recommends selling clients a simple idea, rather than a completed, nuanced work. They’ll feel more involved as you flesh out the details together.
Steve Jobs championed simplicity when he said, “Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.” Unfortunately, simple is easier said than done.
Here’s a little secret about how I force myself to simplify: If the idea cannot fit on a sticky note, it’s not simple enough. Continue Reading…